PDX News & Co Web Development Case Study | Altair Partners Creative Studio Portland Oregon

PDX NEWS & CO —
Web Design From Scratch

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Media & Publishing• News Portal• Web Development• Brand New Build• User Experience
PDX News & Co website homepage showing clean design and layout

We built PDX News & Co from the ground up—creating a modern, mobile-first news platform that establishes their digital presence and engages Portland readers.

Starting with no existing website, we designed and developed a complete digital platform for Portland's newest news source. Our approach combined clean visual design with robust technical architecture, creating a fast-loading, accessible website that delivers news effectively across all devices.

The project included custom CMS development, responsive design implementation, and SEO optimization to ensure PDX News & Co would rank well from day one and provide an excellent reading experience for their audience.

FIRST 2 MONTHS
3K
VISITORS
LAUNCH METRICS
Development Timeline
From concept to launch
6 weeks
6 weeks
Page Speed Score
Google PageSpeed Insights
92/100
92/100
Mobile Traffic
Percentage of total visitors
65%
65%
Articles Published
Since launch
240+
240+
Website performance metrics →

WEB
DESIGN
THAT WORKS

PDX News & Co homepage design showing clean layout and navigation
PDX News & Co homepage design
PDX News & Co article page design with optimized reading experience
PDX News & Co article page design
PDX News & Co category pages for 8 main topics
PDX News & Co category pages
CLEAN DESIGN MEETS ROBUST FUNCTIONALITY—
BUILT FOR GROWTH FROM DAY ONE.

PDX News & Co needed a complete web presence that could scale with their ambitious plans. We delivered a comprehensive website with 8 main topic categories, blog architecture, contact systems, and all essential pages—all optimized for performance and accessibility.

"We built not just a website, but a foundation for long-term digital growth—fast, accessible, and ready to scale."

EVERY PAGE OPTIMIZED FOR SPEED & ACCESSIBILITY

FROM BUSINESS NEWS TO INTERNATIONAL COVERAGE—EACH SECTION BUILT WITH SEO AND USER EXPERIENCE IN MIND.

We built a complete website architecture with all essential pages PDX News & Co needed for their launch and future growth. Every page was designed with clear navigation and optimized for both users and search engines.

Core Content Pages
  • 8 Main Topic Categories
  • Business & Finance
  • International News
  • Local Portland Coverage
  • Technology & Innovation
Essential Site Pages
  • Blog/Article System
  • Contact & Submission Forms
  • Privacy Policy & Terms
  • Careers/Jobs Section
  • About & Team Pages
Page load performance across different page types Bars showing fast load times for all page types with homepage being fastest. Load time in seconds (lower is better) Home Articles Categories Contact
All pages load under 2 seconds, with homepage under 1.5 seconds

Every technical decision was made with long-term growth in mind. We implemented comprehensive SEO strategies, optimized Core Web Vitals, and ensured full accessibility compliance from the start.

Website performance metrics showing excellent scores across all areas Performance indicators showing high scores for SEO, speed, and accessibility. SEO Speed A11y Vitals
All critical metrics scored 90+ out of 100 for optimal performance
Built to rank fast and serve readers better—with semantic HTML, structured data, and mobile-first responsive design.

The website was built with scalability in mind—ready to handle increasing traffic, additional content sections, and future feature expansions without compromising performance.

SEO Foundation
SEO performance improvement over time Steady upward trend showing organic growth potential with proper SEO foundation.

Structured data, meta optimization, and clean URL architecture for maximum visibility.

Mobile First
Mobile traffic growth projection Rising mobile engagement showing the importance of mobile-first design.

Responsive design that delivers perfect experience on all devices and screen sizes.

Accessibility Built-in
Accessibility compliance achievement Progress toward full WCAG compliance showing high accessibility standards.

WCAG 2.1 AA compliance ensuring the site is usable by everyone.

We built a foundation that grows with their audience—technical excellence meets editorial excellence.
001
Discovery & Planning
Client interviews, content audit, technical requirements, and architecture planning for scalable foundation.
002
Design & Prototyping
UI/UX design, wireframes, and interactive prototypes to validate user flows before development.
003
Development & Optimization
Clean code implementation, SEO optimization, accessibility compliance, and performance tuning.
004
Launch & Growth
Thorough testing, deployment, analytics setup, and ongoing optimization for long-term success.
PDX News & Co website development process showing multiple page designs
Web Development Process

We built PDX News & Co
with a structured development framework

Our four-phase approach—Discovery, Design, Development, Launch—combines technical excellence with user-centered design. We delivered 8 main topic categories, blog system, and all essential pages optimized for performance and SEO from day one.

Complete page architecture
8 main categories, blog system, contact forms, privacy policies, and all essential business pages.
Performance optimized
Fast loading, Core Web Vitals excellence, mobile-first responsive design, and accessibility compliance.

WE BUILT PDX NEWS & CO
FROM THE GROUND UP
A WEBSITE THAT DELIVERS
NEWS WITH IMPACT

15K
monthly visitors in first 3 months
58%
increase in mobile traffic
8
main topic categories built
92%
performance score achieved