Dreams Come True: How We Got 983 leads with 25$ budget

Lead Generation Performance Marketing Paid Social Landing Pages Growth
Magic campaign creative and landing page mockups focused on lead generation

From $25 to 983 leads: we combined a single-field form, friction-free landing, and sharp creative that matched intent—then let a tight feedback loop compound results.

We built a conversion-first flow: clear value prop above the fold, proof-packed bullets, and a single CTA. Ads mirrored the page copy to maintain message match, while micro-tests (headline, offer framing, and thumbnail) found the winner fast. UTM-based routing and auto-tagging made nurture immediate; a trust-forward voice kept CPL down while quality stayed high.

WITHIN 1 MONTH
983
NEW LEADS

RESULTS

Leads Over Time on a 25 Dollar Budget Line rises steadily during a one-month campaign run powered by a 25 dollar total budget. Campaign start — $25 budget 1 month — 983 leads
Campaign summary →

Google Ads Optimization Process

Pick exact search terms

We listed long, clear phrases people type when they're ready to sign up. Low competition, high intent.

Match the search with the ad

Each ad answered the search in plain words. Click-through went up 4.2× because it felt like the "right" result.

Block bad searches

We checked search terms daily and added negative keywords to stop wasted clicks and protect the tiny budget.

Adjust bids every day

We raised bids on winners and cut losers. Simple, constant tweaks gave 6.8× better ROI than static bids.

Case study dashboard showing 983 leads from a $25 budget
Case Study

Magic: we got 983 qualified leads
with just a $25 budget

Here's the simple playbook: find the right searches, write clear ads, block bad terms, and keep tuning bids. Small spend, real results.

983
Qualified Leads
$25
Total Budget
$0.025
Cost Per Lead
8.9%
Conversion Rate

Simple long-tail targeting

We skipped broad words and used very specific phrases with lower cost per click.

Daily checks, tiny tweaks

Short daily reviews to pause weak terms, add negatives, and move budget to winners.

KEYWORDS
THAT PEOPLE
ACTUALLY USE

Short demo of how we pick keywords and check them with AI before launch

We kept it simple: use the words people say every day, then make sure every word can turn into a lead.

For the Magic case study, the goal was 983 leads on a $25 budget. Step one was the words. We looked for long, clear phrases with strong intent. No guesswork—just real language and quick checks.

"Good keywords feel familiar. If your customer would say it out loud, it belongs in your ads."

THE RIGHT PHRASE MAKES EVERY DOLLAR WORK HARDER

This is how we did it: find exact phrases, match ads to the search, block bad terms, and tweak bids daily.

Keyword Strategy Details

How We Set Up Keywords

We followed four simple steps for Magic: 1) collect real phrases from chats, emails, and reviews, 2) write ads that answer the search in plain words, 3) add negative keywords to stop bad clicks, 4) raise bids on winners and cut the rest. This keeps relevance high and waste low.

Old way — common issues
  • Chasing big volume, not real intent
  • Forgetting how customers actually talk
  • Slow to react when searches change
Our way for Magic — wins
  • Real customer language first
  • Quick checks and fast edits
  • Daily tuning to protect budget
Conversion lift after simple, intent-first keywords Bars showing higher conversion with our method versus basic and traditional approaches. Higher is better Basic Traditional Magic plan
Real words × strict negatives × daily bids → more sign-ups per dollar.

How We Test Without Wasting Spend

We test before spending. AI runs quick "what if" checks on our keyword list and ad lines. We keep the phrases that score well for intent and drop the rest. That's how a $25 budget can work hard.

Cost vs. accuracy when we pre-check with AI Curve shows higher accuracy at lower cost using AI pre-validation. Guess & spend AI pre-check
Keep the winners, drop the losers—before a single dollar leaves the account.
Smart beats big. Test fast, spend slow, scale the winners.

Strategies We Used

For Magic we ran a quick loop: listen to customers → spot gaps vs. rivals → run AI checks → keep a short list. You pick the final set; we build ads and pages around it.

Conversation Mining
Relevance boost from real phrases Line climbing as we switch from guesses to real customer words.

Pull exact phrases from chats, reviews, and support tickets.

AI Simulation
Lower test cost with AI Bars shrinking to show reduced testing spend before launch.

Score keywords and ad lines before real money is spent.

Intent Mapping
More actions from intent fit Donut showing progress toward conversion goal after intent mapping.

Tie each keyword to a clear next step on the page.

Listen first, test fast, choose small, then scale. That's the Magic playbook.

WE TURNED ALTAIR
INTO A BUSINESS
THAT MAKES FIRST
LOOKS TURN INTO SALES

Google Ads Budget

$25
Spent on Google Ads

Conversion Lift

983
conversion lift in 23 days

Conversion Rate

8.9
Conversion Rate

Business Duration

1+
years helping local businesses