BUNHIER Fashion Branding Case Study | Altair Partners Creative Studio Portland Oregon

BUNHIER —
Branding as a Lifestyle

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Fashion & Apparel• DTC• E-commerce• Retail• Branding
Bunhier lookbook spread showing fashion branding and design elements

We designed Bunhier to be felt first—using psychology-backed typography, color, and art direction to trigger the right emotion in the first second and anchor recall across every touchpoint.

We built a behavior-driven brand—attention cues, high contrast, and a trust-first voice. Quick micro-tests shaped clear guidelines and reusable assets, enabling faster launches and a consistent expression across tags, storefronts, and social.

2 MONTHS LATER
39%
INCREASE IN CONVERSIONS
RESEARCH
Effect of Rebrand Over Time Line rises steadily after Bunhier's rebrand; two labeled points show before and two months after the rebrand. Before rebrand 2 months after rebrand
Brand lift study →

FIRST
IMPRESSIONS
MATTER

Video demonstrating our brand design approach and creative process
IN A WORLD WHERE DECISIONS HAPPEN IN SECONDS,
THE FIRST MOMENT HAS TO FEEL RIGHT.

We treat the first impression as crucial. Our focus is the emotion a customer feels the instant they meet your brand. We combine typography and color to spark specific, memorable associations—using practical psychology, not guesswork.

"Psychology in the creative world isn't blah-blah—it's the switch that turns recognition into action."

THE FIRST FEELING SETS THE TONE FOR EVERYTHING NEXT

WE PARTNER WITH AMBITIOUS TEAMS WHO WANT TO STAND OUT—AND ARE READY TO DO WHAT IT TAKES.

We study European competitors first, catalogue their strengths, then list their cons. We do the same for American competitors. By stacking both sets of weaknesses, we design a brand system that beats each side at the same time—clearer value, faster recognition, and fewer friction points.

Europe — common cons
  • Overly minimal storytelling
  • Soft contrast in color systems
  • Slow tempo from concept to launch
U.S. — common cons
  • Feature-heavy messaging
  • Inconsistent identity across channels
  • Short-term campaign bias
Friction reduction after hybrid strategy implementation Bars showing lower friction scores after our hybrid strategy versus EU-only and US-only approaches. Lower is better EU US Hybrid
Hybrid = European craft × American clarity → fewer friction points.

We think without fear. If a high-reward idea is right for the business, we say it—then we prove it. Traditional agencies follow scripts; we follow signal. Our bar is impact, not comfort.

Risk vs. Reward curve showing benefits of calibrated risk Curve showing higher reward from calibrated risk vs safe baseline approach. Safe Calibrated risk
We calibrate risk with research, prototypes, and quick validation loops.
Bold doesn't mean blind; it means tested faster than everyone else.

After a brief call, if the team is open to high-reward, unique directions, we run a fast cycle: brainstorm → market scan → psychology-driven microtests (no ad spend) → shortlist top 3. You choose; we develop the winner with deep craft and behavioral cues baked in.

Category Hook
Performance improvement after implementing category hook strategy Line jumping above baseline after repositioning with category hook approach.

Redefine the buying frame so you're compared on your terms.

Tempo Advantage
Reduction in response time with tempo advantage strategy Bars shrinking to show faster signal→response loop with tempo advantage approach.

Shorten signal → response with prebuilt assets and clear rules.

Trust Multipliers
Trust metric improvement with trust multiplier strategy Donut showing progress toward credibility goal with trust multiplier approach.

Specific numbers, public roadmaps, and consistent identity cues.

We use "hidden" psychology cues—contrast, rhythm, and language specificity—to make ideas stick.
001
Discovery & Research
Founder interviews, EU+US competitor scan, and audience psychology to surface opportunities.
002
Brand Strategy
Positioning, messaging pillars, and a few calibrated high-reward bets—no fear, just evidence.
003
Identity Design
Logo system, typography, and color psychology + key assets for fast campaigns.
004
Launch & Governance
Guidelines, templates, and validation loops to keep rollouts consistent across channels.
Branding process montage showing Bunhier's brand development stages
Branding Process

We built Bunhier's brand
with a clear, repeatable playbook

A four-step flow—Discovery, Strategy, Identity, Launch—combines European craft with American clarity. We use practical psychology and quick micro-tests to shape guidelines and reusable assets that ship fast.

Design system starter kit
Reusable components, color tokens, and type scales built for rapid experiments.
Guidelines & templates
Clear rules and files so teams launch consistently—no ad spend wasted on guesswork.

WE REBUILT BUNHIER
INTO A BRAND
THAT TURNS FIRST
LOOKS INTO SALES

13+
new branding ads
39%
increase in conversions in 2 months
50
new designs
1+
years of partnership